Playable game marketing

Let players try the game, then let creators tell everyone

Playable game marketing turns a free browser game into a discovery channel: players try the game instantly, studios see real play data, and creator campaigns turn playable interest into videos, streams, and clips. That is how the Bounty Board Arcade and the creator marketplace work together.

How it connects

Publish → Play → Launch a campaign → Create & earn

Developers publish playable games, players play them free, studios turn playable interest into campaigns, and creators get paid for the work. Campaigns work for any game, with or without an Arcade build, and publishing never requires one.

Game developers

Publish

  • HTML5 / WebGL upload
  • Arcade SDK
  • Eligible Arcade studios keep 90% of finalized attributed ad revenue, settled monthly once the $50 minimum is reached. Terms apply.
Players

Play

  • Free browser games, no downloads
  • Daily pick
  • Records and high scores
  • 1v1 challenges
Studios

Launch a campaign

  • Briefs and budgets
  • Creator pitches
  • Competitions
Creators

Create & earn

  • Competitions and results based campaign budgets are funded up front
  • YouTube and Twitch metrics from connected accounts
  • Tier bonuses

The parts stay independent: publishing in the Arcade does not automatically create a campaign, a marketplace campaign does not require an Arcade build, and Arcade approval does not guarantee traffic or creator coverage. Eligible Arcade studios keep 90% of finalized attributed ad revenue, settled monthly via Stripe once the $50 minimum is reached. Terms apply. Competitions and results based campaign budgets are funded up front. Standard campaigns charge studios only when they accept completed work. see how funding works. Supported YouTube and Twitch metrics are connected through platform accounts.

Where you fit

Four roles, one loop

Game developers

Publish your browser game free

Link a URL or upload an HTML5 build. Approved games are playable instantly, with leaderboards and cloud saves through the SDK.

Submit your game

Studios

Turn play sessions into campaigns

When players are already trying your game, a creator campaign gives that interest somewhere to go: videos, streams, and clips with stated rewards.

How hiring works

Creators

Play the game, then pitch it

Many campaign games are playable in the Arcade before you apply, so you know the game fits your channel before you commit.

Browse open campaigns

Players

Just play, free

Every Arcade game runs in the browser with no downloads. Playing never signs you up for anything else.

Play free games

FAQ

How the two products connect

The Arcade and the marketplace, straight from the FAQ.

They are connected but independent. A studio can run creator campaigns for a game that is also playable in the Arcade, and creators can play a campaign game in the browser before applying. Publishing a game in the Arcade does not create a campaign by itself, and a campaign does not require an Arcade build.

Yes. Submit a hosted URL or an HTML5 build to the Arcade. Submissions are reviewed before going live, and approved games can add leaderboards, cloud saves, and rewarded ads through the Arcade SDK.

Submit your game

Post a campaign with your game, the kind of work you want, the timeline, and the payout or reward. Gaming creators apply if the campaign fits their channel. You review the applicants, choose the creators you want to work with, and manage submissions and payment in Bounty Board.

Eligible Arcade studios keep 90% of finalized ad revenue attributed to their game, settled monthly via Stripe once the 50 dollar minimum is reached. Revenue shown before a month closes is an estimate. Terms apply.

Arcade ad revenue terms