Playable game marketing
Let players try the game, then let creators tell everyone
Playable game marketing turns a free browser game into a discovery channel: players try the game instantly, studios see real play data, and creator campaigns turn playable interest into videos, streams, and clips. That is how the Bounty Board Arcade and the creator marketplace work together.
Arcade
Try one right now
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How it connects
From playable games to paid creator work
Developers publish playable games, players play them free, studios turn playable interest into campaigns, and creators get paid for the work. Campaigns work for any game, with or without an Arcade build, and publishing never requires one.
Put your browser game in front of players and earn from it.
- Upload a build: HTML5 or WebGL, reviewed, then live in the Arcade.
- Ad revenue share: Eligible Arcade studios keep 90% of finalized attributed ad revenue, settled monthly once the $50 minimum is reached. Terms apply.
- Arcade SDK: Leaderboards, cloud saves, multiplayer rooms and rewarded ads in a few lines of code.
- Analytics: Plays, players and page traffic for each game, next to its campaigns.
Free browser games, no downloads, no account needed.
- Daily pick: A featured game to play every day.
- High scores: Leaderboards and records, saved when you sign in.
- 1v1 challenges: Race a friend to the better score.
- Competitions: Some studios open score competitions to players too.
Say what you want, pick how you pay, and launch.
- Content, playtest or competition: Creators post about your game, testers report back, or entrants compete for prizes.
- Pay per piece or per 1,000 views: Views are measured automatically on YouTube, Twitch, Instagram, and TikTok.
- Game keys: With cash or instead of it, delivered automatically when you approve.
- Results: Views, cost per 1,000 views and clicks to your game site.
Get paid to play and cover indie games.
- Paid per approved piece: Every cash campaign is funded up front, and you are paid through Stripe.
- View bonuses: Measured automatically on YouTube, Twitch, Instagram, and TikTok.
- Competitions: Speedruns, high scores or most views, for prize money.
- Game keys: Delivered to your campaign chat when you are approved.
The parts stay independent: publishing in the Arcade does not automatically create a campaign, a marketplace campaign does not require an Arcade build, and Arcade approval does not guarantee traffic or creator coverage. Eligible Arcade studios keep 90% of finalized attributed ad revenue, settled monthly via Stripe once the $50 minimum is reached. Terms apply. Every campaign is funded up front through Stripe when it is published. See how funding works. Supported YouTube, Twitch, Instagram, and TikTok metrics are connected through platform accounts.
Four roles
Four roles, one loop
- Game developersPublish your browser game freeGame developers
Publish your browser game free
Link a URL or upload an HTML5 build. Approved games are playable instantly, with leaderboards and cloud saves through the SDK.
- StudiosTurn play sessions into campaignsStudios
Turn play sessions into campaigns
When players are already trying your game, a creator campaign gives that interest somewhere to go: videos, streams, and clips with stated rewards.
- CreatorsPlay the game, then pitch itCreators
Play the game, then pitch it
Many campaign games are playable in the Arcade before you apply, so you know the game fits your channel before you commit.
- PlayersJust play, freePlayers
Just play, free
Every Arcade game runs in the browser with no downloads. Playing never signs you up for anything else.
FAQ
How the two products connect
The Arcade and the marketplace, straight from the FAQ.