Rate calculator
What gaming creators charge
Rates by format and creator size from published rate guides and pay per view programs, checked September 2026. They are third party rates, not Bounty Board's own data; the sources are listed below.
One piece per creator per campaign. Two Shorts from the same creator is two campaigns.
Mid: 5K to 50K.
- Per piece
- $25
- To creators10 × $25
- $250
- Bounty Board fee (10%)
- +$25
- Studio pays
- $275
- Each creator receivesafter their 10%
- $22.50
10 Shorts from mid creators (5K to 50K): $25 each, $250 to creators, $275 with the 10% Bounty Board fee. Each creator receives $22.50 after their 10%.
Per view instead (YouTube, Instagram, TikTok): $3 per 1,000 views, up to $40 a post. At a typical 10,000 views a Short, 10 Shorts land about $300, never more than $400, before the fee.
Views are forecasts at typical reach, never a promise. An audience mostly in the US, UK or EU runs about 1.5x these rates.
Per piece
Flat price per approved piece
A whole video sits at the low end of sponsored rates; a Short or a post sits on clipping and UGC rates.
| Format | Smallunder 5K followers | Mid5K to 50K | Established50K and up |
|---|---|---|---|
| Short | $10 | $25 | $75 |
| Video | $30 | $100 | $400 |
| Stream | $40 | $150 | $500 |
| Post | $10 | $25 | $75 |
Per view
Per view rates on YouTube, Instagram and TikTok
A mention sits on the pay per view market; a whole piece sits on sponsored integration rates. A post stops earning at its cap.
| Kind of post | Smallunder 5K followers | Mid5K to 50K | Established50K and up |
|---|---|---|---|
| MentionA Short, a clip, or the game inside a video | $1 per 1,000 viewsup to $25 a post | $3 per 1,000 viewsup to $40 a post | $5 per 1,000 viewsup to $75 a post |
| Whole pieceA video made for the game | $6 per 1,000 viewsup to $100 a post | $12 per 1,000 viewsup to $200 a post | $25 per 1,000 viewsup to $400 a post |
Twitch
Per viewer rates on Twitch
Paid per average viewer, priced as a two hour stream.
| Kind of stream | Smallunder 5K followers | Mid5K to 50K | Established50K and up |
|---|---|---|---|
| MentionThe game comes up during a stream | $0.60 per average viewerup to $60 a stream | $1.20 per average viewerup to $120 a stream | $2 per average viewerup to $200 a stream |
| Plays the gameA stream of the game, taken as two hours | $1.60 per average viewerup to $120 a stream | $2.40 per average viewerup to $240 a stream | $5 per average viewerup to $500 a stream |
Reach
What a post tends to land
Typical views a post gets, and a streamer's typical average viewers, by creator size.
| Kind of post | Smallunder 5K followers | Mid5K to 50K | Established50K and up |
|---|---|---|---|
| MentionA Short, a clip, or the game inside a video | 3,000 views | 10,000 views | 40,000 views |
| Whole pieceA video made for the game | 1,500 views | 5,000 views | 20,000 views |
| StreamAverage concurrent viewers while playing the game | 15 viewers | 40 viewers | 150 viewers |
Sources
Where these numbers come from
Checked September 2026 and refreshed every quarter.
Pay per view marketplaces (Whop, Jestr, Clipster) advertise $0.50 to $5 per 1,000 verified views; about $0.39 per 1,000 is paid after caps and minimums.
Sponsored YouTube integrations in gaming run $6 to $25 CPM, the cheapest niche; a dedicated video is 1.3 to 1.5x an integration; a US, UK or EU heavy audience is worth 2 to 3x to most brands.
Instagram Reels and TikTok price like YouTube: pay per view programs run one rate across the three, and the Reels sponsorship premium shrinks to $11 to $18 CPM for gaming.
Twitch: $0.50 to $2.50 per concurrent viewer per hour, $0.80 to $1.20 common, more when the streamer plays the game; 50 to 500 average viewers charge $50 to $300 an hour.
Flat prices per piece: nano creators (1K to 10K) $50 to $500 a sponsored video, micro (10K to 100K) $200 to $5,000; a UGC video averages $150 to $212; clips and short pieces $10 to $50 from small accounts.
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