Woovit alternatives for indie studios in 2026

Woovit shut down at 6 AM Eastern on Friday, December 20, 2024. Its homepage carried the notice, thanking the publishers and creators who had used it over the previous seven years (archived copy of woovit.com, December 2024). The domain now hosts unrelated content, so there is nothing left to check on the live web.

If you ran key campaigns there, the replacements people suggest are not all the same shape. Some are inbound key portals. Some are paid creator marketplaces. One is a PR agency with a portal attached.

This is what Woovit did, what a studio leaving it still needs to cover, and what five current platforms charge as of August 2026. Bounty Board is one of the five, and its honest placement is in its own section near the end.

The direct answer

There is no single successor to Woovit. Match the replacement to the part of Woovit you actually used:

• Free inbound key requests from a large creator portal: Keymailer, which still has a free publisher tier.
• Key campaigns plus paid creator deals in one dashboard: Lurkit. Its terms describe a limited freemium key-campaign account, while paid tiers are quote based and paid Quests carry a 20% fee.
• Someone else doing distribution and follow up at launch: Terminals.io, whose launch packages start at $2,000.
• Key handouts alongside playtesting and player analytics: FirstLook.gg, which has a free tier for listing a creator program.
• Free key distribution with an optional paid layer: Bounty Board. A key-only campaign costs nothing and does not require coverage; a paid campaign adds a defined deliverable at 10% on each side of completed work.

What Woovit did

Woovit was key distribution software with a creator portal on the other side of it. A publisher created a campaign, uploaded codes, and either handed them out manually or let the system release them automatically. Creators applied through the portal or through a custom campaign link the publisher could paste into an email or a social post.

The parts studios remember most are the free tier and the vetting. Woovit's own pricing, captured in 2024, listed a free plan with one active campaign, manual or automated code distribution, access to its search database of verified influencers, reports of delivered videos, email alerts, and creator whitelists. Premium was $199 per month for unlimited campaigns, listed placement in the campaign library, and direct offers to creators. Agency support was quoted separately (archived woovit.com, June 2024).

Its pitch to publishers was mostly about workload: authenticate inbound requests instantly, stop copying codes out of a spreadsheet, watch for fraud, and track which videos landed. It supported Twitch and YouTube. The self-serve product distributed keys without requiring coverage. Paid work sat on the agency side.

So a studio leaving Woovit needs four things back: a place creators can find and request the game, vetting that keeps codes away from resellers, code delivery that is not a mail merge, and some record of what got made.

Keymailer: the closest free inbound portal

Keymailer is the nearest thing to Woovit's core motion still running at scale. Creators keep a free profile, browse games, and request keys. Studios review requests against channel data instead of taking an email at face value.

As of August 2026, Keymailer's pricing page publishes no tier prices. It says the service is always free for content creators, that publishers can start free and add promotions and services when they need them, and it points publishers at a rebranded dashboard called Partnier. The same page describes engagement across 2,500 or more press outlets, 60,000 or more influencers, and 275,000 or more creators.

The last starting prices published on the Partnier pricing page, captured in September 2025, were a free service tier, paid plans from $24.99 per month, promotion boosts from $499, and quote-based subscriptions. Treat those as historical prices only and ask for current numbers before you commit.

What it replaces: the inbound request queue, the vetting, and the code handling. What it does not replace: contracted work. Nothing in these tiers pays a creator for a specific deliverable, and boosts buy promotion of your listing rather than a video.

Lurkit: key campaigns and paid work in one place

Lurkit runs both halves. Its key campaigns product distributes keys, codes, and assets, tracks submitted content, and includes a code manager so the same code does not go out twice. Campaigns can be publicly discoverable or hidden behind an invite link, and target Twitch, TikTok, and YouTube.

Unlike Woovit's optional coverage, Lurkit tells creators who open a Key Kit to submit content within 30 days. Misses lower their Campaign Completion Rate and can affect future access.

Its paid quests sit on the same account: set requirements and a budget, make or receive offers, negotiate a price with a creator, and track delivery. Lurkit describes a network of more than 100,000 verified creators and says quests carry no upfront platform fee.

Lurkit's public pricing is inconsistent enough to check before relying on it. The pricing page lists Indie, Studio, and Publisher plans as contact for pricing, with a 20% fee per Quest and an indie discount of up to 70%. Its current terms separately describe a freemium account limited to one user and one active Key Campaign. Confirm that option is currently available and get the paid-tier quote before comparing totals.

What it replaces: essentially all of Woovit, plus the paid layer Woovit only offered through its agency. The limited freemium account described in Lurkit's terms may cover a small key campaign; paid Quests add the contracted layer, with the 20% fee on top of the quoted platform price.

Terminals.io: the agency option

Terminals.io is owned and operated by Evolve PR, and it is the option where a team does the work instead of you. The site describes a network of more than 29,000 verified media, streamers, and YouTube creators. Its FAQ says staff review applications using benchmarks such as 500 subscribers or followers, 5,000 lifetime channel views or 50 to 100 average video views, at least two months of operation, and regular output; applicants do not have to meet every quota.

Developers list games through launch packages priced at $2,000, $3,000, $4,000, and $6,000, payable on approval. They bundle newsletter blasts, two to four weeks of managed key distribution, consulting hours, reporting, featured placement, and on higher tiers follow up with creators who received keys.

Two honest notes from the same FAQ. Coverage is hoped for but not required, which is the bargain Woovit ran. And coverage is not tracked automatically for YouTube or Twitch, so creators submit their own links.

What it replaces: the distribution work and the chasing, done by people. What it does not replace: a small budget. Four figures before you have paid a single creator is likely too expensive for a studio testing its first campaign.

FirstLook.gg: keys attached to playtesting

FirstLook.gg approaches the same problem from the playtest side. Its pricing page lists a permanently free plan that includes promoting a playtest, listing a creator program, handing out keys through its creators.gg surface, playtesting for up to 500 testers, and retention tracking for up to 100,000 player profiles through its Unreal and Unity SDKs.

The paid creator tier, Creators Core, is $299 per month billed yearly or $349 monthly, plus a 15% commission, and adds goals with key or cash rewards, creator browsing and invites, and coverage tracking. Creators Pro is $1,499 per month billed yearly. Playtesting and analytics are priced separately again.

What it replaces: free key handouts and a discoverable listing in a newer network, with better player-side instrumentation than Woovit had. What it does not replace is a Keymailer-scale inbound pool.

Where Bounty Board fits

Two things are worth saying plainly.

The first is that a key-only campaign on Bounty Board reproduces the Woovit motion. You post the game with a brief, creators apply, and the key is delivered automatically into the campaign chat when you approve the application. No cash reward is attached and coverage stays optional. There is no subscription, no credits, and no listing fee, so that campaign costs nothing to run.

The second is that paid campaigns go somewhere Woovit never went without an agency retainer. You define the deliverable, creators apply, and the work is contracted. Bounty Board charges a standard 10% platform fee on each side of completed work, and only on completed work: a $100 task charges the studio $110 and pays the creator $90. Standard campaigns have no upfront cost, since the studio is charged when it accepts work. Payment goes to the creator's Stripe account when you approve, and Stripe holds the payout for 7 days so disputes can be resolved first. Competitions and results-based campaigns fund their budget up front instead, the funds are held by Bounty Board, and unused budget is refunded automatically at close.

Now the trade. Bounty Board had 261 creator profiles as of August 27, 2026, and its homepage reports 20 creators with completed paid campaign work, so it is not where you go for the largest possible inbound queue. There is no store-integrated key-request marketplace at Keymailer's scale. Automatic measurement of views for bonuses or results-based payouts covers YouTube and Twitch only, and work on TikTok, Instagram, X, or a website is reviewed and approved manually. Keys are delivered, not tracked after delivery.

What that buys you is a paid layer with a public record. Creator profiles show real, verifiable earnings from completed campaigns, so you can see what someone has been paid for before you hire them. Campaign rules also hold the line Woovit users already respected: creators must clearly disclose paid work and free product including keys, studios must not pay for a positive opinion, and campaigns must not request or reward storefront reviews on Steam or anywhere else.

We go deeper on that choice in key distribution versus paid creator campaigns and what it costs to hire gaming creators. The studio overview covers campaign setup.

Which one to pick

• You want a large, mature free inbound key queue and nothing else: Keymailer.
• You have a paid campaign budget and want keys, paid deals, and reporting in one dashboard: Lurkit, once you have the quote.
• You are launching, you are out of time, and four figures is affordable: Terminals.io.
• Playtesting and retention data matter as much as coverage: FirstLook.gg.
• You want to offer keys for free, then pay for defined work when coverage needs to be contracted: Bounty Board.

Many studios may end up running two of these, not one. A free inbound portal keeps casual requests flowing while a paid layer commissions the specific videos you need at a specific moment.

One last lesson from Woovit itself. This category churns: GameOutreach stopped accepting new accounts on July 20, 2026, about eighteen months after Woovit closed. Export your creator list wherever you can, keep the email addresses of the creators who covered your game, and treat any portal as a way to meet people rather than the only place you can reach them.

Sources worth reading

• Archived woovit.com shutdown notice, December 2024
• Archived woovit.com publisher pricing, June 2024
• Woovit's shutdown announcement on X
• Keymailer pricing
• Archived Partnier pricing, September 2025
• Lurkit pricing
• Lurkit terms of use
• Lurkit key campaigns
• Lurkit support: submitting Key Campaign content
• Lurkit support: Key Campaign completion criteria
• Lurkit paid quests
• Terminals launch packages
• Terminals FAQ and media status requirements
• FirstLook.gg pricing
• GameOutreach service update